www.the-emailer.comwas developed from within a Financial Services Company who needed
to keep in contact with their clients but did not have the time so this automated
system was created and this system has since been adapted to suit many other business
Even though customer relationships are one of a company’s most valuable assets, they
are often one of the most undervalued assets too.
In the constant battle to gain new customers, it is easy to overlook the value existing
customer relationships hold.
Profits are ultimately earned from conducting successful relationships with customers.
As the source of all your profits, customer relationships should be valued and protected.
Every customer relationship is an asset and has an economic value or Lifetime Market
Value ( LMV ). A customer’s Lifetime Market Value is determined by taking your average
customer transaction amount and multiplying it by the number of transactions he or
she will conduct with your organization over time.